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Friday, 27 November 2009

Cyber Monday 2009 - Set to be the busiest day for Christmas shopping online

It feels like Christmas orders have really started to come in thick and fast, but we are not at the peak yet! - “Cyber Monday”, the busiest online shopping day which falls on the first Monday of December each year, is rapidly approaching. This is the peak sales point for all online retailers and we're all getting geared up for many and large orders.
Online Christmas shopping this year is set to hit an all time high with 86% of the UK population expected to shop online. This is up 8% from the previous year.
71% of shoppers are expected to do half or more of their shopping online this Christmas which bodes well not just for us, but for many other e-commerce sites.

Where and when do people do most of their Christmas shopping?
It may not come as much of a surprise that shoppers spend a significant amount of time searching for products while at work. While this may not be good for bosses, e-commerce sites are hit hard during work hours as offices start (unofficially) winding down in the build up to the festive season. Some reports show that at this time of year, shoppers may spend up to 3 hours a week looking for Christmas presents while at work!

Online Shopping – Consumer Confidence
Other emerging Christmas online shopping facts show that online shoppers have constant, if not growing security concerns. Shoppers will hesitate or stop their online shopping if they have any security concerns. In the UK the most confident demographic are 35-44 year olds who do not have any security concerns and the report by VeriSign also shows that UK shoppers are some of the most confident in Europe. Other UK stats to emerge are that the Scottish are the most concerned at 30%, the Irish least at 17% while the UK national average is 22%.
You may have noticed that we have implemented Mcafee security on our site, where they perform a daily check on our site and report if they find any vulnerabilities, and we use Sagepay (formerly Protx) to handle our credit card and Payapal payments through their secure servers so you can be safe in the knowledge that your transactions at Toyday are in safe hands.

If you are ever uncertain about the securtiy when shopping online, then you should check the following on their website; whether the website has full company information, clear delivery and terms and conditions. Equally, you can also investigate that website’s online reputation in terms of searching for reviews and customer feedback. You can also protect yourself by shopping with a credit card, so your payments are protected by your credit card company.

Happy Christmas shopping! - Now, get back to work...

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